A Letter From Our Founder

Jul 11, 2023
A Letter From Our Founder

A Letter From Our Founder

Hello! I'd like to personally thank you for joining the community. I have long aspired to bring beautiful, unique, and heritage-based products to the global retail stage and I'm delighted to finally share this platform with you!



Having worked for a global beauty company for more than a decade, I appreciate and deeply respect how a founder (a woman in the American Cold War era, no less) single-handedly built a single jar of face cream into one of the world's most renown brands and what is today a 77-year-old conglomerate. 

What about sustainable brands? I've delved into endless purposeful brands offering quality, socially and environmentally-driven products and there are many, many winners! 

With LOOQAL, we are proud to be able to bring together these amazing brands, and together with you, the conscious consumer, drive awareness and catalyse our community to make choices that positively impact the people, planet, and our heritage.

But… do you want to know a secret? 

I, for one, do not live a life that is 100% planet-friendly. (Far from it!) 

Is a perfect score even possible, given the convenience-driven environment we live in? But hey, let’s not aim for that paralysing hundred percent. Let’s each of us take our small green steps, and let sustainable options into our lives, a piece at a time, a day at a time. 

At LOOQAL, we believe sustainable living doesn't have to be overwhelming, nor should anyone sacrifice their quality of life, so we created a home for beautiful and exciting, purposeful lifestyle brands. A curation that will make, making a better choice, easier. Sustainability is a journey, and we welcome you to the ride!

Before I say goodbye, for now, I want to know: what one conscious choice will you be making today?

With love,


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